The Bravado Family..

At Bravado we endevour to make people feel welcome the moment they walk through the doors.

Many of our customers are familiar with our staff members who are dedicated to providing the best fittings and advice possible.

Sarah Rollins, Owner

Sarah Rollins is the founder of Bravado Underwear Edinburgh. Inspired by her mother in law, who had the same love of underwear and fashion and backed by her supportive father, started the company in Stirling in 2004. In June 2007 Sarah adopted the renowned " Le Jolie Madam" on Morningside Road with her sister Rebecca. After many months of refurbishment in 2010 she launched a bigger and brighter extension to the store which has brought a breath of fresh air and reflects the vision of the company perfectly.


Joan joined the Bravado family when "Le Jolie Madam" closed its doors in 2007. She is our longest running member of staff having now served 10 years in this location. A favourite amongst many, who favour her traditional methods of fitting & friendly customer service.


Linda began with Bravado in July 2011, initially starting as maternity cover for Rebecca. She loved it so much that she stayed and how grateful we all are that she did. With a background in education and retail, Linda loves creating a fun and sociable place to work while keeping us all organised. Her gracious and approachable manner keeps our loyal customers coming back.