Hosted by Broadcaster/ TV Presenter Vanessa Feltz, the UK Star Underlines Lingerie Awards were held in London at the Cumberland Hotel, Thursday 20th November 2014. Bravado Underwear Morningside was invited as finalists to the 6th Annual edition of the awards ceremony. The 450 nominations which had been narrowed down to 88 finalists were chosen by a respected panel of 27 suppliers in the lingerie industry.
This is the only awards ceremony where shops cannot nominate themselves!
Bravado Underwear was nominated in the largest category of ‘Best Reference Shop’ along with 14 other stores around the UK, proudly flying the flag for Scotland’s Capital. The category’s description highlights the stores extensive range of sizes, fitting experience and well known brands available. The winners of this award normally have a long history or association in their area, representing reliable and trusted value combined with professionalism and high standards.
The category saw 15 nominees from all over the UK including many big name London stores.
The Morningside store has long been an established lingerie store in Edinburgh for over 20 years. In 2007 Sarah Rollins, the store owner, moved into the spot where Bravado has flourished, providing a haven for women who insist on nothing but the best and ultimate in lingerie fitting and choice. Bravado is a store which welcomes every generation through the door, providing a tailored experience for everyone.