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Bravado was born on a cold December day in 2004.

The idea was formed twelve months previously, whilst languishing behind a ubiquitous sales desk in a local IT company.

The concept was to create a retail experience that focused upon the client. All too often the product comes before the person

and the phrase "square peg, round hole" becomes pertinent.


Over the past 20 years we have provided our customer driven, bespoke fitting service in Stirling, Perth and Morningside, Edinburgh. 

We have stood firmly by our ethos and this has seen us through economic and political upheaval.


Providing the best service, in a relaxed and enjoyable environment, aided by the finest lingerie we can source, has been an utter privilege. We have had the honour of being part of our clients lives at the most crucial stages. We are now seeing our first Bravado babies returning for their first fit bras. A very humbling experience. 

We understand that lingerie shopping can be daunting. We aim to make you feel welcome, comfortable and understood. 

We look forward to welcoming you into our Morningside shop soon.

Sarah Rollins




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